Craft a Brand Clients Can’t Ignore
Brand Strategy
Ready to create a brand so magnetic your dream clients can’t help but say, “This is the one!”? You’ve landed in the right spot. At Practicery, we specialize in transforming therapists into brand superheroes—authentic, bold, and downright unforgettable. Let’s uncover your unique brilliance and turn it into a strategy that makes your practice shine.
Why Brand Strategy?
Let’s face it—your brand is more than just a pretty logo or catchy tagline. It’s the heart and soul of your practice, the way you connect, and the story you share with the world. A strong brand strategy makes you unforgettable, helping you attract the clients you love to work with while staying true to who you are.
Our Approach
Strategy Meets Insight
We’re not about cookie-cutter solutions. Instead, we take a thoughtful dive into the unique essence of your practice to create a brand strategy that’s tailored just for you. Here’s how we make the magic happen:
Uncovering Your “Why”
We start by getting to the heart of your brand—your purpose, values, and the mission that drives your practice. Understanding your “why” is the foundation of a brand that resonates deeply with your clients.
1
Market Research
We dive into market research to understand the landscape of your field and identify opportunities to stand out. This step lays the groundwork for a strategy that resonates with your audience and positions your brand effectively.
2
Audience Persona
Using insights from our research, we build a detailed audience persona that clarifies exactly who you’re speaking to and what they need from you. This ensures your brand speaks directly to your ideal clients and connects in a meaningful way.
3
Mapping the Client Journey
We’ll help you understand your clients’ experience from first interaction to ongoing engagement. By mapping out this journey, we ensure your brand is designed to support and guide clients every step of the way.
4
Defining Brand Attributes
We’ll work together to assign specific attributes that capture the personality, tone, and essence of your brand. These will guide your visuals, messaging, and overall presence.
5
Setting Actionable Goals
Finally, we’ll create clear, actionable plans to help you take your brand from strategy to success. You’ll know exactly what steps to take next to bring your vision to life.
6
What You Get
Here’s what’s included when you work with us on Brand Strategy:
2-hour Brand Strategy session (Zoom)
Pre-session questionnaire + visual inspiration deep dive
30+ page Brand Road Map to Success (delivered within 1 week)
Clear positioning + ideal client direction
Messaging foundations (what to say + how to say it)
Brand attributes + guidance for consistent marketing decisions
Next-step recommendations for Brand Identity + Website
Timeline & Investment
Process takes approx. 1 week
$1000
Brand Strategy FAQs
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We dig into your “why,” your ideal clients, your positioning, brand attributes, goals, and how someone moves from finding you to booking with you.
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A clear plan and a roadmap you can use to guide your website, brand identity, and marketing decisions—so you’re not guessing what to say or how to present yourself.
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Yes. Strategy is often most helpful when you’re reworking messaging, refining your niche, or preparing for a redesign.
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Brand Strategy is the foundation. If you want visuals (logo, palette, typography, guidelines), that’s Brand Identity.
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After you book, we’ll send an in-depth questionnaire to help us understand your practice, goals, and what’s feeling sticky right now. You’ll also complete our visual inspiration deep dive so we can align on the look, feel, and overall direction after we meet.
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Once you sign up for Brand Strategy, we’ll confirm your session time and send your pre-work so the call is focused and productive. We typically schedule strategy sessions on Mondays and Tuesdays, and we can accommodate custom meeting times when needed.
Let’s make brand magic together
Still thinking about building a brand that’s as brilliant and impactful as the work you do? No worries! Click below to schedule a no obligation consultation, and we’ll walk you through our process and answer any questions.