Monarch Wellness & Psychotherapy

Branding + Web Design

Monarch Wellness and Psychotherapy reached out to us to refresh their branding, and update their website from an older Brighter Vision design. After our brand strategy session, we agreed to refresh and expand their logo system and brand kit, rather than give it a complete overhaul. We curated a new brand palette, updated their brand fonts, and created a set of visual elements they could use to embellish their various marketing materials. We also created a new social media suite complete with branded backgrounds so they could manage their own social media posts and maintain consistency.

The main goal for Monarch’s new website was to streamline the experience for potential clients, and to provide more opportunities to schedule. During our initial web meeting, we discussed how we could clean up their navigation and site map, as well as the overall art direction of the new site. The result was a new Squarespace site built from scratch that’s more relatable, grounded, and warm.