Transforming Connections

Branding + Web Design

Transforming Connections reached out to us to create a brand and website to promote and market their newly written book and services. After our brand strategy session, we created a fresh brand by designing a complete logo system so that our client always had the right logo file for the right instance. We curated a new brand palette, a family of brand fonts, and created a set of visual elements they could use to embellish their various marketing materials. We also created a social media suite complete with branded backgrounds so they could manage their own social media posts and maintain consistency.

The main goal for Transforming Connections’ new website was to promote their new book, while highlighting services offered through their practice in addition to leaving room for future offerings such as speaking engagements, and coursework. During our initial web meeting, we discussed their site structure, as well as the overall art direction of the new site. The result was a new Squarespace site built from scratch that’s in line with an authentic, empowering, and trusted look and feel.